Pearl Abyss, 3Q operating profit increased 16.7% by reducing marketing costs
Although Pearl Abyss maintained similar sales in the third quarter of this year, operating profit increased 16.6% by reducing marketing costs.
Pearl Abyss announced its 3Q results on September 9 and 2022. In this quarter, Pearl Abyss recorded sales of KRW 97.3 billion, operating profit of KRW 12 billion, and net profit of KRW 21.3 billion, up 0.9% year-on-year and operating profit 17.6%, and net profit dropped 20.5%.
Sales decreased black desert mobile sales, but the sales of black desert PCs increased, maintaining similar levels to the same period last year. Operating profit also increased due to reducing marketing costs and reducing payment fees, and rising to similar sales. Specifically, overall operating costs in the third quarter were 1% from the same period last year, but labor costs decreased by 1%, while advertising costs and payment fees decreased 20.9% and 7.8%, respectively. In addition, other expenses, which have increased by more than 30%, are related to the relocation of the office in August. In other words, it can be said that the company has increased its operating margin by maintaining the cost of manpower but reducing marketing costs.
Pearl Abyss plans to further expand the game contents with updates of various attempts, such as the Black Design ‘Abyss One: Magnus’ and the Eve ‘Ontological’ expansion pack in the fourth quarter. In addition, the company plans to continue collaboration with partners to launch new IP Red Desert.
CHO Seok-woo, Pearl Abyss CFO, said, We have been able to continue good results with live services based on user communication in the third quarter. We will do our best to prepare for new IP by showing steady live service capabilities in the fourth quarter.